Know what changed in your Shopify store.
Every morning.

Karbon Analytics is the ecommerce analytics and decision-making platform for DTC Shopify brands. Every morning, it collects signals from your store and marketing channels and shows you what changed, why it happened, and what to do next.

No credit card required. Set up in minutes.

See what your daily signals looks like

Proactive ecommerce analytics that monitors your Shopify store and ad accounts daily. Surfaces revenue drops, ad waste, inventory risks, and growth opportunities with suggested actions.

Revenue cliff
Revenue cliff

Sharp week-over-week revenue decline.

Zero revenue
Zero revenue

No revenue recorded on a day the store normally receives orders.

Revenue drop
Revenue drop

Moderate week-over-week revenue decline.

Revenue growth
Revenue growth

Week-over-week revenue increase.

Order volume crash
Order volume crash

Significant drop in order count week-over-week.

Order growth
Order growth

Week-over-week order count increase.

AOV collapse
AOV collapse

Average order value decline week-over-week.

AOV increase
AOV increase

Average order value increase week-over-week.

Acquisition problem
Acquisition problem

New customer acquisition declining relative to repeat buyers.

New customer growth
New customer growth

New customer acquisition rate increasing.

Repeat rate up
Repeat rate up

Repeat purchase rate trend.

SKU stockout risk
SKU stockout risk

Top-selling product approaching stockout.

Trusted by DTC brands

Ebbets Field Flannels Susana Monaco Farmers Pick Flexboard

From fragmented ecommerce data to confident business decisions

Connectyour platforms.

Getdaily signals.

Analyzeyour data.

Actwith decision-ready insights.

We watch your Shopify, ads, and GA4 all night. At 8:30 AM you get a short list of what changed and what to do.

The Karbon Analytics platform

How Karbon Analytics works.

Connect your store and marketing channels once. Your numbers reconcile into one model, Daily Signals surface what changed and why โ€” and dashboards are ready when you want to dig deeper.

[01]

Shopify
Meta Ads
Google Ads
GA4
Klaviyo
Unified
orders
sessions
ad_spend
customers

One set of numbers that finally match

Shopify, Meta Ads, Google Ads, GA4, and Klaviyo reconcile into one model โ€” refunds, time zones, and attribution included. Revenue and spend agree everywhere you look.

Reconciled revenue Blended ROAS Channel attribution Refunds handled
See how the unified data model works

[02]

Today's signals
08:30 AM
โ–ผ ROAS down 38% on Meta
โ— 3 products about to sell out
โ–ผ $1.2k spent with zero sales
โ–ฒ +24% revenue momentum

Daily Signals that tell you what to act on

40 checks run on your store overnight โ€” revenue cliffs, stockouts, wasted ad spend. You get a short daily brief: what changed, why, and what to do next.

Revenue cliff Stockout risk Wasted ad spend Scaling opportunity
See Daily Signals

[03]

Revenue
$84,329
Blended ROAS
3.2ร—

Dashboards ready on day one

Sales, marketing, customers, inventory, and profitability โ€” pre-built and loaded with your history the moment you connect. There when you want to go deeper.

Sales Marketing efficiency Customer LTV Inventory
See the dashboards

Why not just build a data stack?

A data stack was built for engineers.
Karbon Analytics was built for operators.

The other option: hire two data engineers, wait six months, pay $8K a month before you see one chart. We hand you a year of your history in 30 minutes instead. Karbon Analytics is the analytics layer for stores that aren't building that: one unified model, dashboards, signals, and AI on top. Connect Shopify; get answers by Monday.

Capability

Traditional Stack

Looker dbt Snowflake Fivetran

Karbon Analytics

Infrastructure setup

Three to six months

Provision, model, build, wire alerts.

Thirty minutes

Connect your stores and ad accounts. A year of history, ready to explore.

Development / engineering

One or two data engineers

Full-time. And a roadmap to keep them busy.

Managed by Karbon Analytics

For ecommerce teams, founders, managers, and operators.

Data modeling

You build it

dbt models, source by source. You maintain it forever.

Pre-built

One unified model across Shopify, Meta, Google, GA4, and Klaviyo.

Dashboards

You design and build

In Looker / Mode / Tableau.

Seven categories on day one

No SQL, no setup.

Daily monitoring

You write the alerts

And the runbook for each.

40+ detectors run overnight

One brief in your inbox each morning.

AI briefs

Bolt on a separate tool

Hope the numbers match the warehouse.

Reads the unified model

No hallucinated metrics.

Monthly cost

$5Kโ€“$15K software + two salaries

Warehouse, ETL, BI seats, alerting.

$59โ€“$449/mo

20% off annual. Enterprise available.

Karbon Analytics isn't another piece of your stack. It is the stack. A unified model, dashboards, signals, and AI in one place. No engineers required.

By the numbers

Karbon Analytics already analyzes serious data. Built to handle the volume your store produces.

0
Shopify orders analyzed
0
GA4 sessions analyzed
0
Data points across the unified model
0
Meta and Google ads analyzed
0
SKUs across inventory data

Frequently Asked Questions

Karbon Analytics Background

Connect Shopify today. Get your first signal email Monday morning.

Join Shopify stores and marketing teams using Karbon Analytics for unified ecommerce analytics.